UK is the most advanced connected TV advertising market in Europe | Digital TV News

SpotX, the video ad serving platform, today unveils research into the connected TV advertising ecosystem in Europe.

The analysis shows that the UK is the largest and most advanced market in Europe with an established connected TV advertising ecosystem. The report concludes that £115m of advertising was viewed on a TV connected to the open internet via streaming devices, smart TVs, games consoles and set-top boxes in 2016. As the over-the-top (OTT) advertising landscape grows across Europe, the US and Asia, connected television advertising in the UK is expected to grow to £220m in 2020.

Source: UK is the most advanced connected TV advertising market in Europe | Digital TV News

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