Research: Most TV companies unprepared for advanced TV

SintecMedia, a provider of broadcast and digital management software, has announced the results of a research study of TV media executives and agency media buyers about the future of TV, problems facing media companies, and how media companies plan to manage advanced TV advertising and delivery. The study includes results from a survey in partnership with MediaPost as well as interviews with executives from market-leading companies including Charter Spectrum Reach, Hulu, Scripps Network, and Turner.

Source: Research: Most TV companies unprepared for advanced TV |

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