Channel 4: “Now no difference in value between an All 4 impact and a linear one” | Videonet

Recent improvements to UK public TV broadcaster Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.

Source: Channel 4: “Now no difference in value between an All 4 impact and a linear one” | Videonet

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