European broadcasters debate ad future, including competition from Facebook and, maybe one day, Netflix | Videonet

Mediatel Newsline hosted a debate in Cologne last week, coinciding with dmexco, about the future of advertising in the broadcast industry, including future competition. Sky Media’s Deputy MD, Jamie West, said he does not believe Facebook or Google will buy global Premier League rights, referring to increasing expectations that digital giants will try to gate-crash live sports coverage. He thinks they are more likely to invest in original content – adopting the Netflix and Amazon approach.

Source: European broadcasters debate ad future, including competition from Facebook and, maybe one day, Netflix | Videonet

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