It doesn’t light up all of the lights.
Listeners of The Vergecast know that I’ve been ridiculously excited about the new Apple TV 4K for weeks now, because there isn’t a great standalone streaming device that supports Dolby Vision 4K HDR and the new Dolby Atmos surround sound format. I just haven’t been able to use the full capabilities of my home theater — lighting up both the Dolby Vision and Dolby Atmos lights on my receiver and TV — and I was excited for Apple to put out a polished, high-end product that got me there. Apple is firmly at the high end of the market: the Apple TV 4K starts at $179, much more than competing 4K HDR-capable devices like the $89 Roku Premiere+ or the $69 Google Chromecast Ultra. I was really expecting — hoping! — this thing would blow me away.