The London Underground thinks it can sell travelers’ attention and wifi data for £322m / Boing Boing

Since late 2016, the Transport for London has been running a pilot scheme, providing wifi to passengers while logging and retaining all the wifi traffic coming in and out of its access points, compiling a massive dossier on every tube-rider who had wifi turned on for their devices, whether or not they ever accessed the wifi service.

Source: The London Underground thinks it can sell travelers’ attention and wifi data for £322m / Boing Boing

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