Why 2018 Will Be a Pivotal Year for Dynamic Ad Replacement | Video Ad News

Videology announced a partnership early last month with server-side dynamic ad insertion specialists Yospace, designed to provide an end-to-end addressable TV advertising solution. Here Yospace CEO Tim Sewell and Videology SVP Enterprise Solutions John Tigg explain how server-side dynamic ad insertion works and how it can fit into existing trading deals, as well as the future of TV advertising regulations.

Source: Why 2018 Will Be a Pivotal Year for Dynamic Ad Replacement | Video Ad News

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