Future TV Advertising Forum 2017: agenda published | Videonet

Future TV Advertising Forum will focus on some of the marketing fundamentals in December, with leading TV buyers discussing whether advertisers are over-targeting and over-spending on digital, and if a lack of objectivity is damaging media planning. The opening session will also consider the potential for Google, Amazon, Facebook, Apple and Netflix to disrupt not just television, but TV-like advertising. See the opening session details here.

Source: Future TV Advertising Forum 2017: agenda published | Videonet

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