Across Europe, pay-TV companies are reinventing themselves to compete with their newer online and telecom rivals. Some, like Sky, are making it easier for their customers to “spin down” to cheaper packages. Others, such as Liberty Global, are bundling Netflix into their offers to keep subscribers loyal and to prevent them from churning. With so much competition and an increasingly restless consumer base, standing still is not an option for European pay-TV outfits in the age of on-demand entertainment.
Source: Pay Day – TVEUROPE