R2B2 brings content targeting to ads on HbbTV | Digital TV News

The Czech technology company R2B2, operator of R2B2 Multiscreen, a programmatic advertising network that includes Internet content as well as eight Czech TV stations, is introducing the biggest news of 2017 – content targeting for ads on HbbTV.

Source: R2B2 brings content targeting to ads on HbbTV | Digital TV News

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