Research: Income biggest factor impacting US pay-TV

It seems that US Millennials are not alone in their pursuit of cost savings and curated content as research from Mintel reveals that the same per centage of Millennial, Generation X and Baby Boomer consumers (10 per cent respectively) say their households do not subscribe to a pay-TV service. And while some Americans are ‘cord-cutters,’ many are ‘cord-nevers’ as only one third (33 per cent) of those without pay-TV service say they have ever had a subscription, including just 29 per cent of non-subscribers aged 18-44.

Some 55 per cent of those with a household income under $50,000 agree that they can’t afford pay-TV service.

Source: Research: Income biggest factor impacting US pay-TV |

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