INVIDI and Foxtel to bring addressable television to Australia | Digital TV News

INVIDI Technologies and Foxtel announced today they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content. This marks the first time the benefits of INVIDI’s addressable technology will be available in Australia to viewers, advertisers, distributors and programmers. Significantly, this is also the first time anywhere that advertisers will control reach, frequency and ad separation across three delivery systems – linear, satellite and OTT.

Source: INVIDI and Foxtel to bring addressable television to Australia | Digital TV News

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