Sky Media reaches 10,000 addressable TV milestone

Clydesdale bank has become the 10,000th AdSmart Campaign to be run by Sky Media.

The sales house launched Sky AdSmart in 2014. It gives advertisers the ability to target TV ad campaigns to specific audiences. Sky Media now has over 1,400 targeting attributes, up from the 1,400 it held at launch.

Source: Sky Media reaches 10,000 addressable TV milestone

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