Videology Sees Increase in Advanced TV Ad Campaigns

Videology says that spending on advanced TV advertising campaigns on its platform grew 60% over the first three quarters compared with the same period a year ago.In its third-quarter report on the TV and video marketplace, Videology says that requests for campaigns that include connected TV have increased 200% since 2015. From the second quarter of 2017 to the third quarter, the number of impressions running exclusively on connected TVs grew by more than 18%.The top spending categories for data-enabled TV campaigns were pharma, travel and consumer packaged goods.

Source: Videology Sees Increase in Advanced TV Ad Campaigns

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