Are Six-Second TV Ads the Future?

It’s seems we’re finally moving towards shorter, less intrusive ads, with Fox and YouTube leading the way with their six-second formats. Here Kevin O’Reilly, CTO at TVSquared shares why he believes six second ads can be a useful tool for advertisers, opening up new inventory and slotting neatly into certain types of TV content. He also explains how these new formats could make collaboration between digital and TV advertising easier, and points out the hurdles that they need to overcome if they’re to become mainstream.