Online overtakes the STB as the home for favorite TV shows in the U.S.

According to Hub Entertainment Research, for the first time since the company’s tracking began in 2014, viewers in the U.S. are now more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box.

Source: Online overtakes the STB as the home for favorite TV shows in the U.S.

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