According to Gartner, 30% of searches will be performed without a screen by 2020. In fact, predictions suggest that voice interactions will eventually overtake typing a search query. From Google, with its increasingly intelligent search engine, to Apple’s Siri, using third-party app integrations for everyday tasks, or for sending a voice recording over WhatsApp, we are seeing voice-based systems making increasing noise in all aspects of our digital lives. Voice capabilities are coming to the fore and people are becoming more accustomed to them. TV and on-demand viewing is no different. Applications from high profile companies have helped profile the capabilities associated with voice, and consumers are now beginning to expect the platforms they watch content on to support voice functionality, too.
Talking TV: the future of voice UI