Mediavision has released its Q3 analysis of the online video market in Sweden. Nearly 45% of adult Swedes watch online video during an average day, a high figure compared to other markets. Among the young, reach is significantly higher, as 60 percent of 15-24 year olds watch online video during an average day. Young Swedes are primarily attracted to global services such as Youtube, Netflix and Twitch.
Mediavision reviews online video market in Sweden