Study: Streaming quality key to OTT growth

A research study conducted by OTT viewing experience analytics specialist Conviva and independent research and strategy consultancy MTM exploring OTT operational best practices across leading publishers in EMEA and North America has identified a range of practices that could improve the quality of streaming video across the industry, potentially accelerating the overall growth of OTT streaming video.

Source: Study: Streaming quality key to OTT growth

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