What Pay TV operators must do to keep the ‘Content Connoisseurs’ happy

There is increasing clarity about what Pay TV operators must do if they want to thrive in the years ahead and it boils down to this. First, keep delivering a ‘classic’ Pay TV bundle of content, driven by the best sport and movies (hanging onto the rights you have), to ‘nail down’ loyal traditionalist customers. In parallel, create a much more diverse content offering that acknowledges the rise of born-digital genres like esports, welcomes popular free content from providers other than free-to-air broadcasters (like those found on YouTube) and accepts the best OTT services as potential ‘channel’ partners you can ‘onboard’.