Online viewing varies by age and gender

New data into online TV viewing patterns has been published by BARB showing between 1 and 1.5% of additional television viewing can be added to the traditional consolidated television viewing figure.

BARB’s TV Player Report shows that over one billion minutes of television are viewed on PCs, tablets and smartphones in the UK every week. The report uses census-based data that will be used as part of Barb’s online viewing reports being brought in next March.

Source: Online viewing varies by age and gender

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