‘Legacy’ Pay TV Market to Fall to 60% by 2030: Forecast

Fueled in part by the rise and penetration of virtual MVPDs, legacy pay TV service penetration will fall to 60% by 2030, The Diffusion Group predicts in a forecast released Wednesday.TDG likewise predicts in its new study  – The Rise of the Virtual Pay-TV Provider — that the penetration of live multichannel pay TV services (traditional MVPDs and virtual MVPDs) will decline from 85% of U.S. homes this year, to 79% in 2030.

Source: ‘Legacy’ Pay TV Market to Fall to 60% by 2030: Forecast

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