Research: Young adults avid catch-up viewers

According to research firm Mediamétrie’s Eurodata TV Worldwide study, Young Adults Report, which highlights the characteristics of 15-34 year olds within the audio-visual landscape of ten countries, those in that demographic are singular viewers who watch TV programmes differently: they avidly watch catch-up and programmes on other screens, with a strong attraction to fiction.

Source: Research: Young adults avid catch-up viewers

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