Broadcasters need Advanced Advertising to compete with online

International research and strategy consultancy MTM has released a report that explores US industry perspectives on the future of live and linear broadcasting in an OTT world

The research, sponsored by Yospace, found that US TV executives are bullish about the prospects for live and linear channels, despite intensifying competition for audiences and ad spend. Live and linear TV is unique in offering mass concurrent audiences and, as the online market fragments, the value of that reach is growing – delivering “immense value” according to US executives.

Source: Broadcasters need Advanced Advertising to compete with online

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