EC steps up IP protection

The European Commission has presented measures to ensure that intellectual property rights are well protected, thereby encouraging European companies, in particular SMEs and start-ups, to invest in innovation and creativity.

The EC said the initiatives would make it easier to act efficiently against breaches of intellectual property rights, facilitate cross-border litigation, and tackle the fact that 5 per cent of goods imported into the EU (worth €85 billion) are counterfeited or pirated. The Commission also encourages licensing negotiations which are fair and balanced in rewarding companies for their innovation while allowing also others to build on this technology to generate new innovative products and services.

Source: EC steps up IP protection