Telcos 7% of data monetisation market by 2021

The main advantage for telcos is the high quality of data according to an iDate report, particularly real-time location data collected through the mobile, a precious data source unavailable to the OTT players. Having an already established payment connection and related data is also a precious asset, not necessarily available to the likes of Google and Facebook who do not require payment for the use of their services. Conversely, scale is an issue where Google and Facebook are on a different scale; these are global juggernauts.

Source: Telcos 7% of data monetisation market by 2021

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