SVOD likely to avoid UK sport, and broadcasters will win battle for localised content, says Enders Analysis

There was good news and bad news for local broadcasters when  Gill Hind, COO at Enders Analysis, revealed her company’s predictions for how the premium video marketplace will evolve over the next few years. Speaking at Future TV Advertising Forum this week, Hind highlighted what she believes is a dramatic decline in under-24s watching TV, said online SVOD giants like Netflix and Amazon are creating audiences for global content, and that they will dominate commissioning for super-premium content with international appeal. To complete the list of bad news, only 60% of all video viewing by under-24s will be captured by existing broadcasters by 2026, she said.