Ad Tech Collects 72 Million Data Points on the Average American Child by Age 13

Ad tech companies hold 72 million data points on an average 13 year old from the US, according to research by child focussed ad tech company SuperAwesome. This shocking level of data collection is not the result of companies specifically targeting children, says SuperAwesome, but rather due to adult-oriented ad tech picking up data on children unintentionally. As kids are spending more and more time online, they’re having their data harvested to an ever greater extent as a result.