How Pay TV can triumph in the post-OTT era

The full impact of OTT is now being felt, with more competition for premium rights, the best content distributed across more platforms and consumers who are willing to self-aggregate their own selection of services. This report investigates who will control the best content, whether the online video market is ripe for some re-aggregation, and how the Pay TV user experience must evolve if operators are to triumph in the ‘post-OTT’ world. It also looks at the back-office  innovations that will underpin the premium entertainment services of the future.