Channel 4 Prises BT Sport’s Digital Inventory Away from Google

Channel 4 has announced the launch of a new digital ad sales house, and has won a contract to handle ad sales for BT Sport’s digital platforms, a contract previously held by Google. The broadcaster’s new digital sales team has signed up BT Sport as a launch partner, and will exclusively sell dynamic advertising inventory on BT Sport’s on-demand mobile, tablet and browser based platforms, via 4 Sales.

http://videoadnews.com/2018/01/03/channel-4-beats-google-to-win-bt-sports-digital-ad-sales-contract/

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