Channel 4 Prises BT Sport’s Digital Inventory Away from Google

Channel 4 has announced the launch of a new digital ad sales house, and has won a contract to handle ad sales for BT Sport’s digital platforms, a contract previously held by Google. The broadcaster’s new digital sales team has signed up BT Sport as a launch partner, and will exclusively sell dynamic advertising inventory on BT Sport’s on-demand mobile, tablet and browser based platforms, via 4 Sales.