BARB publishes report charting growth of SVOD in the UK

BARB has published a white paper, The SVOD Report: Charting the growth in SVOD services across the UK. Their panel data show that unmatched viewing (viewing 28 days+ after broadcast and non-broadcast viewing), which includes SVOD activity, is increasing.

Source: BARB publishes report charting growth of SVOD in the UK

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