CES 2018: Getting a Fix on Audience Fragmentation

Las Vegas – Thanks to the emergence of OTT and direct-to-consumer options, the viewing audience continues to fragment and put more and more pressure on the traditional TV world.Though programmers and pay TV distributors must adjust to compensate for that trend, it doesn’t mean that consumers are watching less video, execs said here Wednesday during a CES keynote panel.

Source: CES 2018: Getting a Fix on Audience Fragmentation

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