CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest | AdExchanger

The center of media activity at CES is the C Space in the Aria hotel. Here you will find the private meeting spaces booked by Turner, Spotify, Twitter, Oath, CBS, NBCU and Samsung Ads.

As in the past, the C Space showroom floor – ostensibly an ad tech vendor showcase – was pretty barren this year, except for the occasional moment when celebrities like Neil Patrick Harris showed up at a booth to promote a tech partnership. It’s still unclear what the showroom is actually for, as this year it had a strange hodgepodge of vendors, not all of whom had an offering related to marketing or ad tech.

Source: CES 2018: Voice Assistants And Addressable TV Garner Incremental Interest | AdExchanger

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