Dolby Vision or HDR10+? Dolby wants you to have both

The term ‘format war’ can be exciting to use – it denotes some sort of competition between some of the leading tech companies in the world. But it can also carry some … expectations with it, too.

When reporters have covered HDR10+ and compared it against the existing dynamic metadata-rich HDR format, Dolby Vision, it’s always been as a competition – that one format will win and one will lose.

And yet, according to Dolby Laboratories’ Senior Vice President of Consumer Entertainment, Giles Baker, it doesn’t necessarily have to be that way.