bcom: Europe’s AR players must collaborate to compete

Spending on Augmented Reality (AR) technologies will reach $60 billion (€49m) in 2020 according to Michael Porter and James E. Heppelmann in their Guide to AR in the Harvard Business Review. This represents a lucrative market, as Europe has many strengths in research, engineering, training, and creativity that will allow it to play an active role in the global rise of this technology. But doing so will require an open ecosystem where new trail-blazing services can be developed.

Source: bcom: Europe’s AR players must collaborate to compete

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