Amazon is Updating The Fire TV to Promote Live TV

Today Amazon announced that they have started rolling out an update for the Fire TV to promote discovery of live TV and even the ability to tune into live channels with Alexa. This new section is called “On Now” and will promote live TV from services you are signed into including Cinemax, Showtime, Starz, and Cinemax if you subscribe to them through Amazon Channels.

Source: Amazon is Updating The Fire TV to Promote Live TV

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