The imperative for addressability in live and linear video

It was interesting to hear the thoughts of the industry at Future TV Advertising Forum(FTVA) in London in December.  The event serves as a useful barometer of progress as the worlds of broadcasting and advertising approach a future where video is largely viewed over OTT. I was pleased to find that much of what was said reflects Yospace’s own findings in a report we published recently on the future of live and linear video.