France TV and TDG trial targeted advertising on DTT

France Télévisions’s advertising unit together with TDFhas launched a trial to test targeted advertising in the Le Mans metropolitan region.

France 2 and France 4, two channels from public broadcaster France TV, will offer targeted advertising per area. This TDF-backed pilot study means that ads aired nationally can be replaced by local ads in all households with DTT sets. The test is made with the Thélem insurance company and its agency Havas Media.

Source: France TV and TDG trial targeted advertising on DTT

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