How the ‘Plumbing’ of Video Ad Tech Still Isn’t Fit for Purpose in 2018

There are a selection of challenges facing digital advertising industry that tend to dominate both trade press headlines and conference agendas; the likes of brand safety, ad fraud and GDPR. But lurking beneath these challenges is a problem that’s being relatively ignored says Melinda McLaughlin, CMO at Extreme Reach, a workflow management platform for TV and video campaigns. The ‘plumbing’ of the industry, the supply process that moves a video asset from the creative team to a potential customer’s screen, is broken, she told VAN, and it’s causing problems for campaign success.

http://videoadnews.com/2018/01/23/how-the-plumbing-of-video-ad-tech-still-isnt-fit-for-purpose-in-2018/

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