US ad market grows 3.7% in 2017

Standard Media Index, the advertising intelligence firm, has published advertising revenue figures for the full 2017 calendar year.

“Heading into 2018, ad spend in National Television is trending positively while Digital’s growth continues to slow.” said Standard Media Index CEO James Fennessy.  “National Television declined in 2017, but that is almost entirely due to the Olympics in ‘16. We see national brand advertisers paying really high CPM’s for quality drama, and sports programming, despite falling audiences. This speaks to the power of TV to reach audiences with their brand message via a full screen experience with no fraud.”

Source: US ad market grows 3.7% in 2017