Ad Impressions in VOD Programming up 37% in Q4

Video-on-demand programming continues to grow as an advertising medium, according to new figures from Canoe.Ads served by Canoe in video-on-demand programming registered 6.995 billion impressions in the fourth quarter, up 37% from 5.111 billion a year ago.

Source: Ad Impressions in VOD Programming up 37% in Q4

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