Streaming Will Have More Customers Than Pay TV in 5 Years

The streaming video market is on the cusp of overtaking traditional pay TV, reports Bristol-based Rethink Research. After tracking 280 streaming services in 40 countries and forecasting their growth, Rethink sees the global audience for streaming video-on-demand (SVOD) and TV Everywhere services growing to 745 million in those 40 countries in 5 years. Adding in other countries not studied brings the total to 816 million subscribers in over 200 countries.

Source: Streaming Will Have More Customers Than Pay TV in 5 Years

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