TV goes tribal: How operators can effectively target the most valuable consumers

With growth stalling in many markets across the Pay TV industry, operators need new strategies to attract and retain customers, and avoid revenue-crushing price wars. And with the right plan of action, Pay TV operators can defend existing revenues while tapping into consumers’ love affair with SVoD.

http://www.v-net.tv/2018/02/07/tv-goes-tribal-how-operators-can-effectively-target-the-most-valuable-consumers/

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