NBCUniversal is trying to use the Winter Olympics to get the ad industry to ditch old-fashioned TV ratings — but it won’t be easy

NBCUniversal is taking reporting ratings for the Winter Olympics into its own hands. The question is whether the rest of the TV industry will follow.

Source: NBCUniversal is trying to use the Winter Olympics to get the ad industry to ditch old-fashioned TV ratings — but it won’t be easy

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