Half US households watching Olympics on NBCU nets

Half of US television homes and more than one-third of the country’s population have watched the PyeongChang Olympics on the television networks of NBCUniversal, according to fast cume data provided by Nielsen. Through Sunday, 109.6 million viewers (in 59 million homes) have watched the Winter Games on NBCUniversal networks NBC, NBCSN, CNBC and USA (does not include digital).

Source: Half US households watching Olympics on NBCU nets

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