TV Can No Longer Avoid The Viewability Challenge

 

The push for greater viewability measurement in digital advertising is highlighting linear TV’s own viewability shortfalls says Dan Schiffman, chief revenue officer at TV attention measurement company TVision. Here Schiffman argues that while traditional ratings remain an important metric, TV needs to get better at measuring how many people are actually paying attention to what’s on screen.

http://videoadnews.com/2018/03/05/tv-can-no-longer-avoid-the-viewability-challenge/

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