The Media Agency’s Guide To GDPR And EPrivacy | AdExchanger

 

On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers. The GDPR, which makes it illegal for businesses to use EU citizens’ data without proper basis or consent, will limit media agencies’ ability to target… Continue reading »

Source: The Media Agency’s Guide To GDPR And EPrivacy | AdExchanger

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