Google’s Accelerated Mobile Pages have one main problem: they only work in a handful of places (mainly Google, Twitter, Bing and Baidu), which makes their fast-loading technology irrelevant everywhere else. Their underpinnings might not be confined for much longer, though. The search firm has launched a campaign to turn AMP-derived technology into a web standard. It’s aiming to clean up and refine these technologies (which include pre-rendering, offline support and locking down features) so they’re useful virtually everywhere. Sites that met the criteria could be treated the same way as AMP pages in Google’s search results and Android’s Top Stories news carousel.
Google is trying to make its fast-loading web tech a standard