4K/UHD broadcasting gains momentum in Asia

With the aim of enhancing the quality of 4K/Ultra HD (UHD) broadcasting for local audiences, three South Korean broadcasters — KBS, MBC and SBS — alongside LG Electronics and the Allied Platform, have launched TIVIVA, a terrestrial 4K/UHD interactive service.

Available on LG Electronics’ 4K/UHD TV sets, TIVIVA offers 4K/UHD terrestrial programmes, and is equipped with the ability to recommend customised categories and programmes for each viewer by analysing metadata of content, as well as big data of audiences’ viewership history.