EBU enables winter sports to be seen worldwide, with successful trials in China

EBU Sport is continuing its work to extend the worldwide reach of winter sports through recent trials with Chinese national broadcaster CCTV and two leading digital sports outlets.

These trials explored the appetite for winter sports clips and highlights packages in China and tested various models and platforms for distribution, as part of the EBU’s ongoing work bringing winter sports to new territories.

https://www.svgeurope.org/blog/headlines/ebu-enables-winter-sports-to-be-seen-worldwide-with-successful-trials-in-china/

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